About Us

The Kay Wolff Coaching & Consulting Team

Headshot of Kay Wolff Kripchak founder, principal coach and consultant for Kay Wolff Coaching and Consulting wearing a black blazer with arms crossed

Kay Wolff Kripchak, Ph.D. I/O Psychology and Coaching, PCC (ICF), CEC, MPC (ATD)

Founder, Principal Coach and Consultant

Kay Wolff Kripchak’s passion is performance-based coaching to help individuals clarify and define goals (and dreams) and then move them to success. Kay is a credentialed Master Performance Consultant with the Association for Talent Development (ATD) and a credentialed Professional Certified Coach through the International Coaching Federation (ICF). She is also an ICF registered certified Mentor Coach. In addition, Kay is a John Maxwell Team (JMT) coach, trainer, and speaker and a member of the JMT Executive Leadership Team. Kay has more than 25 years of coaching and leadership development experience and is well-experienced with program development, project management, and the integration of processes, programs, and talent management initiatives. 

Kay Wolff Kripchak has experience in a diverse set of contexts, including telecommunications, asset management, staffing, hospitality, customer service, manufacturing, education, and USAF military, including contracting. The latter helped Kay to hone her skills in leadership development, education, and training, as well as providing a place to stretch her skills in diagnosing challenging organizational issues and designing tailored solutions. Kay is passionate about helping others to bring out their best self and achieve more in both work and life. She specializes in the emotional intelligence and positive psychology approaches to coaching. Kay holds a Ph.D. in Psychology specializing in Industrial and Organizational (I-O) Psychology and Coaching. She also holds a master’s degree in Psychology, specializing in I/O (Business Psychology), and is certified in numerous psychological, personality, and 360-degree inventories, including DISC, the 16pf inventory, and the EQi 2.0/360 emotional intelligence inventory. 

When Kay is not working, she spends her time traveling and hunting down her family history and serves as her family historian. Kay and her husband serve together on the board of the Montgomery County Historical and Genealogical Society in Alabama.

Kris Kripchak, cofounder of Kay Wolff Coaching & Consulting

Kris Kripchak, USAF Maj. Ret, MS

Co-Founder, Leadership Development Expert and Learning Architect

Kris Kripchak is committed to guiding organizations to build interdisciplinary teams, explore possibilities, and innovate actionable solutions that create the synergy of diverse expertise required to achieve their goals. As a leader with 20 years of operational experience, including in the international arena, Kris is adept at partnering with subject matter experts, management, and leadership to address challenges, achieve consensus and alignment, and identify the right actions, training, and support necessary for success. A credentialed online instructional designer with a long history of training, education, and development roles, including over 8 years at the graduate level, Kris tirelessly strives to help organizations create processes and programs that ensure meaning and value in what they do in support of their learners and personnel.

Dedicated to the art and science of learning, Kris champions learning opportunities that develop and support the teaching practice of online instructors, and advocates for the application of best practices in instructional design that takes the learning experience to the next level. Kris is an expert in creating online learning programs that are motivational and engaging. When he is not working, Kris spends his time outdoors hunting for prehistoric fossils or just enjoying the natural world.

Heli Bergstrom, business partner at Kay Wolff Coaching and Head of Learning Experience

Heli Bergstrom, Ph.D., MBA, M.Sc., PCC (ICF), CMC (ICF), CEC, ITCA (EMCC), Wealth Coach

Business Partner, Head of Learning Experience

Heli Bergstrom's passion is performance-based online coaching to help individuals clarify goals and then move them to success in the middle of their congested work life. Heli is a Certified Executive Coach (CEC), a credentialed Professional Certified Coach (PCC) and a Certified Mentor Coach (CMC) through the International Coaching Federation (ICF). She also holds Individual Team Coaching Accreditation (ITCA) through European Mentoring and Coaching Council (EMCC). Heli is passionate about helping executives and executive teams to grow their businesses, directors, middle managers and team leaders to lead better, highly specialized knowledge experts to deepen their careers, change managers to success in transformations, and mentoring ACC and PCC level coaches.

Online learning programs and processes have been in central interest during Heli’s over 12-year teaching, consulting, and coaching career. Before that, Heli developed and managed a variety of capacities including leading organization development, talent management, leadership, change projects, quality issues, etc. for several global and national companies for over 25 years. Most of her work experience is based on knowledge-intensive organizations, such as IT, outsourcing, consultation, and education, but she is also familiar with transportation and trade industries. Heli has wide international networks and has partnered with several companies around the world.

Heli holds a Ph.D. in Science of Technology specializing in Learning Organization and Leadership. She also holds a master’s degree in Education, specializing in Vocational Education, Work Psychology and Management, and MBA, specializing in Leadership and Competence Development. She has Vocational Teacher’s Pedagogical Qualification and is a Specialist in Competence-based Qualifications. Heli is also certified in assessment tools; she is DiSC Certified Trainer (interpersonal and leadership skills), DiSC Productive Conflict Certified Trainer, 5B Certified Trainer (certified coach of top management teams) and Working Genius Certified Facilitator. Heli’s Wealth Coach certification included among other topics, Degree in Investment Services and Degree of Investment Adviser. 

When Heli is not working, she spends her time with her collections or enjoying nature by the lake.

For more information about Dr. Bergstrom go to:


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