About Us

Our Team

Kay Wolff Kripchak, MS-I/O, ICF-PCC

Founder, Principal Coach and Consultant

Kay’s passion is performance based coaching to help individuals clarify and define goals (and dreams) and then move them to success.  Kay is a credentialed Master Performance Consultant with the Association for Talent Development (ATD) and a credentialed Professional Certified Coach through the International Coaching Federation (ICF).  Kay is also a John Maxwell coach, trainer, and speaker.  Kay has more than 25 years of coaching and leadership development experience and is well experienced with program development, project management, and the integration of processes, programs, and talent management initiatives.  Kay has experience in a diverse set of contexts, including telecommunications, asset management, staffing, hospitality, customer service, manufacturing, education, and USAF military contracting.  The latter helped Kay to hone her skills in leadership development, education, and training, as well as providing a place to stretch her skills in diagnosing VUCA issues and designing tailored solutions.  Kay is passionate about helping others to bring out their best self and achieve more in both work and life.  Kay holds a master’s degree in Psychology, specializing in Industrial and Organizational (I-O) Psychology (Business Psychology) and is nearing the end of a PhD program in I-O Psychology, specializing in Coaching.  She is Franklin Covey trained, John Maxwell trained, and uniquely qualified to administer many psychological assessments and inventories.

Kris Kripchak, USAF Maj. Ret, MS

Co-Founder, Leadership Development Expert

Kris is committed to guiding organizations to build interdisciplinary teams, explore possibilities, and innovate actionable solutions that create the synergy of diverse expertise required to achieve their goals.  A leader with 20 years of operational experience, to include in the international arena, Kris is adept at partnering with subjectmatter experts, management, and leadership to address challenges, achieve consensus and alignment, and identify the right actions, training, and support necessary for success.  A credentialed online instructional designer with a long history of training, education, and development roles, to include over 6 years at the graduate level, Kris tirelessly strives to help organizations create processes and programs that ensure meaning and value in what they do in support of their learners and personnel.  Dedicated to the art and science of learning, Kris champions learning opportunities that develop and support the teaching practice of online instructors, and advocates for the application of best practices in instructional design that takes the learning experience to the next level.